Using design thinking to reimagine our brands and portfolios
Two pronged approach to innovation
Democratising categories in emerging markets; making superior-quality, delightfully designed products available at affordable prices
Pursuing attractive adjacencies and creating new vectors of growth to broaden portfolios
Research & Development + Innovation + Design + Expertise (RIDE)
Integrated platform, combines efforts of key functions in new product development
Streamlines and expedites innovation delivery, ensures agile execution
Meet the people behind our biggest innovations
Research & Development
A state-of-the-art global R&D centre at our headquarters in Mumbai, supported by local R&D centres
Global, local, and category-specific R&D teams partner across geographies
Innovation
Our Global Innovation Team leads new product development in global categories across Asia, Africa and Latin America
Offers design thinking strategic input for brand architecture, enable cross-pollination and sharing of product ideas and processes, evaluate patents and new technologies
Design
Distinctive and delightful design is a big differentiator for us
Global Design Lab integrates design thinking and transforms product capabilities; usually outsourced in FMCG, but we believe it is very strategic to have it internally
Comprises highly skilled graphic and industrial designers from across geographies
Did you know?
10
New products across 5 categories in India in FY 20-21
100%
Natural household insecticides portfolio launched in India
2x
Innovation rate in wet hair care products in Africa
Our Biggest Innovations
Godrej protekt mr. magic
First powder to liquid hand wash
Goodknight Fast Card
First 1 rupee insecticide product
Godrej Expert Rich Crème
First hair colour creme in a sachet in India
Godrej aer Pocket
First paper based gel bathroom air freshener
Goodknight Fabric Roll-On
First fabric dot-based repellent
Goodknight Gold Flash
The most powerful liquid vapourer in India
Saniter
Innovative range of instant hand, air and surface sanitizers
Godrej protekt mr. magic
First powder to liquid hand wash
Goodknight Fast Card
First 1 rupee insecticide product
Godrej Expert Rich Crème
First hair colour creme in a sachet in India
Godrej aer Pocket
First paper based gel bathroom air freshener
Goodknight Fabric Roll-On
First fabric dot-based repellent
Goodknight Gold Flash
The most powerful liquid vapourer in India
Afro Sheen
Multi-benefit/ multi-use range for kinky, curly, coily hair and beard care
African Pride Moisture Miracle
Delightful fragrances and superior moisture for kinky hair
TCB Naturals Three Oil Sheen Spray
Disruptive, multi-oil spray for natural shine and extra conditioning
Zuri Braid
Superior twist-style braids
Naturi Braid
Infused with shea and cocoa-butter fragrance; unique anti-bacterial formula
HIT Expert Piramida
Innovative paper pyramid format
Mitu Baby Liquid Powder
Innovative liquid powder format
HIT Anti Roach Gel
Innovative gel solution to eliminate the roach nest
Stella Fabric Spray
First air freshener spray in Indonesia to eliminate musty smells
HIT Anti Roach Spray
Special nozzle reaches hidden corners
Villeneuve and Bidex Magic
New powder-to-liquid hand wash, eliminates 99% of germs and bacteria
Issue Brillo Extremo
Achieve long-lasting vibrant colour with amazing shine
Naturals by Ilicit
Great coverage with ultra-shiny highlights
Afro Sheen
Multi-benefit/ multi-use range for kinky, curly, coily hair and beard care
African Pride Moisture Miracle
Delightful fragrances and superior moisture for kinky hair
TCB Naturals Three Oil Sheen Spray
Disruptive, multi-oil spray for natural shine and extra conditioning
Zuri Braid
Superior twist-style braids
Naturi Braid
Infused with shea and cocoa-butter fragrance; unique anti-bacterial formula
Villeneuve and Bidex Magic
New powder-to-liquid hand wash, eliminates 99% of germs and bacteria
Issue Brillo Extremo
Achieve long-lasting vibrant colour with amazing shine
Naturals by Ilicit
Great coverage with ultra-shiny highlights
Saniter
Innovative range of instant hand, air and surface sanitizers
HIT Expert Piramida
Innovative paper pyramid format
Mitu Baby Liquid Powder
Innovative liquid powder format
HIT Anti Roach Gel
Innovative gel solution to eliminate the roach nest
Stella Fabric Spray
First air freshener spray in Indonesia to eliminate musty smells