Building a
future ready sales system

Our sales team members use hand held devices to facilitate decision-making

Our sales team members use hand held devices to facilitate decision-making

  • Sharpening focus on volume growth across categories, through better go-to-market and technology utilisation
  • Strengthening reach, leading to ~37% increase in the last 3 years
  • Continuing improvements in urban go-to-market approach through split portfolio implementation
  • Establishing a strong e-commerce presence; basis a customised product assortment for different portals
  • Augmenting rural coverage quality through ~50% enhancement in direct distributor points
  • Leveraging technology; over 1,100 rural sales team members utilise hand held devices for better decision-making
  • Building competencies for the future, especially in data analytics, to drive sales process efficiency and leverage insights