LEVERAGING
THE POWER
OF DIGITAL

Black Box, our new Digital Command Centre in Mumbai, is a dedicated facility to evaluate real-time brand performance

Black Hair Hub, our online magazine, showcases the latest in ethnic African hair trends and tips

Going Digital, our internal newsletter, highlights latest global digital trends

Global Digi Cell

  • A team of digital marketers, from across geographies, share ideas and learning

Experimenting and reach

  • Multiple digital experiments, resulting in a 4x increase in consumer reach worldwide
  • Move from seasonal campaigns to strong brand platforms and always-on content
  • Geo-analytics to drive hyperlocal activations
  • Launched Black Hair Hub, our online magazine, featuring the latest African hair trends

Building competencies

  • 135 marketers trained worldwide; over 40% digital competency achieved
  • Focus on understanding the consumer journey, improving digital capabilities, and more ‘test and learn’

Digital Command Centre

  • Dedicated facility to evaluate real-time brand performance
  • Monitoring and engaging in social conversations with consumers
  • Creating more customised content