• Largest Grade 1 quality soap in India (simply put: more soap in each soap)
• Offers you 'Nature's way to glowing skin' with carefully chosen natural ingredients to make your skin beautiful
• Refreshes brand identity

• Launches a new facewash in a tube and India's first ever multi-use facewash sachet
• Brand crosses Rs. 1,000 crore
• Ranks #15 in Personal Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

• Built on the high-energy proposition of 'Alive is Awesome', it inspires you to step out of the stale and embrace the fresh,
  the new
• With premium international fragrances and innovative designs, it is one of the most refreshing grooming experiences across soaps, deodorants, talcs and shower gels
• Latest online campaign #AliveIsOffline, is a runaway success

• Launches Cinthol Confidence+ with 99.9% germ protection; its insta deo fragrance provides an amazing bathing experience
• Brand crosses Rs. 500 crore
• Ranks #11 in Personal Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

Our new health and wellness platform

• Delightful, differentiated and efficacious range of products across the health, wellness and personal protection platforms
• Range comprises hand washes, a hand sanitiser and a personal mosquito repellent spray

• Introduces India's first instant foam hand wash and alcohol-free sanitiser with 8-hour germ protection
• Naturally derived ingredients and unique design-led,
  recyclable packaging

• India's largest selling hair colour, used by over 40 million
  satisfied consumers
• Innovative solutions include crème hair colour in a sachet and a powder hair colour with a unique gel technology at unbelievably democratised prices
• Godrej Expert Rich Hair Crème is the fastest growing brand in the crème hair colour segment; features in Nielsen's 'Breakthrough Innovation Report 2014'

• Launches new premium Godrej Expert Rich Hair Crème shades of Cinnamon Red and Honey Brown
• Hosts successful integrated marketing campaigns and unique initiatives like extensive engagement with salons, barber training, innovative media and communication
• Ranks #26 in Personal Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

• Largest selling henna brand in India in terms of market share

• Most penetrated henna brand in the country; used in more than 10 million households

• Built on the promise of 'protecting happy moments', aims to delight consumers through a deep understanding of their needs
• Goodknight Fast Card, India's first paper-based mosquito repellent, becomes a Rs. 100 crore brand in just 11 months – among the highest run ups for a new FMCG brand
• Goodknight Xpress liquid vapouriser, the fastest and most powerful of its kind in the market, continues to perform well

• Launches a Neem Activ+™ Low Smoke Coil variant to premiumise our coil franchise
• Brand crosses Rs. 1,500 crore
• Ranks #1 in Household Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

• Clear leader in the aerosols market, focused on killing pests and offering great efficacy
• Innovating ways to make our products easy to use, safe and affordable to help homemakers win the battle against pests
• Hit Anti Roach Gel continues to outperform

• Campaign on 'Kill Pests, Kill Diseases' creates tremendous
  brand equity
• Ranks #8 in Household Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

Number 3 player in air care in India

• Delightful range of home and car air fresheners
• Intuitive designs – aer click comes with a simple button to switch it on and off; aer twist sits pretty on the dashboard, and can also make itself at home in the cup-holder of a car
• Innovative gel format and consumer engagement aids sales and distribution ramp up

• Launches two new delightful spray variants – morning.misty.meadows and violet.valley.bloom
• Ranks #11 in Household Care in the 'Economic Times – Brand Equity Most Trusted Brands Survey 2014'

Leader in liquid detergents in India

• Last winter, we launched an 'Ezee Hugs' campaign, in conjunction with our Godrej Ezee 'Raahat - Ek Abhiyaan' initiative. As part of this drive, our team donated clean woollens, washed with Ezee, to over 31,000 underprivileged school-going children across eight cities in north India.