Godrej Hit ties up with Mumbai dabbawallas
indiantelevision.com team, IndianTelevision.com, 06 April 2015
Godrej Hit has joined hands with the Mumbai dabbawallas to sensitise 100,000 homes. The aim is to educate consumers that cockroaches spread diseases hence the need to eliminate them with Lal Hit.
To achieve this objective, Hit will be present across key media touch points like TV, print and digital media on World Health Day (7 April).
Each dabba will carry a message tag and consumers of dabbas will get an opportunity to participate in a contest by sending the name of a disease spread by cockroaches to 9902099020 and win prizes.
Godrej Consumer Products Home Care EVP marketing Ajay Dang said, "GCPL has always focused on making the lives of their consumers brighter and better. Through Godrej Hit, the leading household-insecticide spray, GCPL has been creating awareness that cockroaches invade our homes from dirty drains and sewer pipes and hide in the corners and crevices of the kitchen, which are out of our reach and spread diseases by contaminating food, water, utensils etc."
Supporting the WHO campaign, Hit has taken a step forward to spread awareness that cockroaches spread diseases by contaminating the food therefore to protect children and family’s health we need to eliminate the cockroaches from our home and kitchen.