People hate malaria, dengue and irritating mosquito bites, especially when it comes to their children. That’s where Goodknight steps in, with simple, innovative, intuitive ways of keeping mosquitoes away. We are the highest selling mosquito repellent brand in India, and we don’t stop at just repelling mosquitoes, which is of course, our job. At Goodknight, we are also constantly looking for ways to become better at what we call ‘protecting happy moments’. Fast Card (a little sheet of paper, for just a rupee, that you can burn and instantly get rid of mosquitoes), Xpress (a liquid vapouriser that attacks mosquitoes three times faster than others) and Low Smoke Coil (which reduces irritating smoke) are some of our breakthrough innovations that were born of this approach. Good knight is as much an urban brand, as a rural solution. We are innovating and looking for ways to leverage both new technology and the non-electrics platform to expand our reach of homes across India.