BUILDING A
FUTURE READY
SALES SYSTEM

Scaling up the use of analytics and data-driven decision making in sales in India

Our Godrej Indonesia team celebrates Serko Day, when members from across functions become salespersons for a day

Our Africa sales team at the annual operating plan cascade

Go-to-market

  • Smooth transition to the Goods and Services Tax in India
  • Augmenting overall reach; direct distribution strengthened to over 1.2 million outlets in India
  • Driving availability in cluster of outlets through shopper insight-based visibility programme in India
  • Revamped and aligned sales structure to respond to market challenges in Indonesia

Technology

  • Using predictive analytics for better decision-making
  • Building cutting-edge sales force capabilities through technology-enabled learning

Partners

  • Enhancing modern trade channel partner engagement in India through targeted initiatives
  • Salon engagement programme launched in Kenya

E-commerce

  • Establishing a strong e-commerce presence in India; strengthening availability and driving growth of premium brands