Extending leadership in our
core categories and geographies

Number 2 player in soaps

  • Leading Grade 1 quality soap in India (simply put: more soap in each soap)
  • Offers you 'Nature's way to beauty' with carefully chosen ingredients to make your skin naturally beautiful
  • Builds on value-added soaps portfolio - launches Godrej No.1 Germ Protection soap
  • Built on the high-energy proposition of 'alive is awesome', it inspires you to step out of the stale and embrace the fresh, the new
  • With premium international fragrances and innovative designs, it is undoubtedly one of the most refreshing grooming experiences across soaps, deodorants, talcs and shower gels
  • Cinthol Deostick, 3x longer lasting than ordinary deodorant sprays and gentle on skin, wins 'Best Deodorant' at the Amazon Beauty Awards 2016
  • Online campaign #ReadyforAwesome, launched during Olympics 2016, receives over 2.7 million views
  • Ranks #47 overall in the Economic Times - Brand Equity Most Trusted Brands Survey 2016
  • Delightful, differentiated and efficacious range of products across the health, wellness and personal protection platforms
  • Range comprises three hand washes, a hand sanitiser and a personal mosquito repellent spray - including India's first instant foam hand wash and alcohol-free sanitiser with 8-hour germ protection
  • Naturally derived ingredients and unique design-led and recyclable packaging
  • Wins 'Best Integrated Marketing Communications (Airlines & Airport Category)' at the Asian Customer Engagement Forum 2016

Leader in hair colour

  • India's largest selling hair colour, used by over 40 million consumers
  • Innovative solutions include crème hair colour in a sachet and powder hair colour with a unique gel technology, at unbelievably democratised prices
  • Launches a multi-application pack of Godrej Expert Rich Crème, a value offering for frequent users
  • Hosts successful integrated marketing campaigns, extensive engagement with salons, barber training, innovative approaches to media and communication
  • India's hottest salon, now in a bottle
  • Range of shampoos, conditioners, men and women's styling, hair extensions and temporary hair colours
  • Successfully launches BBLUNT Salon Secret crème hair colour
  • Continues building the brand on digital, through multi-award winning campaigns like #dirtylittlesecret
  • BBLUNT Back to Life Dry Shampoo wins ‘The Best of Haircare and Hairstyling' at Vogue Beauty Awards 2016
  • BBLUNT High Definition Curl Defining Leave-In Cream wins ‘Best for Curly Hair' at the Amazon Beauty Awards 2016

Leader in household insecticides

  • Goodknight, the highest penetrated brand in the category in India, reaches 78 million households
  • Goodknight Fast Card, India's first paper-based mosquito repellent, continues to scale up
  • Goodknight liquid vapouriser crosses ₹ 1,000 crore; achieves its highest ever market share
  • Forays into the outdoor and personal repellent category with an innovative range of products: Fabric Roll-On, Cool Gel and Patches
  • 'Subah bolo Goodknight', an awareness building and habit changing campaign, wins at Effies 2017
  • Ranks #1 in Household Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016
  • Leading player in aerosols, focused on killing pests and offering great efficacy
  • Innovating ways to make our products easy to use, safe and affordable to help every homemaker win the battle against pests
  • Launches HIT Gel Stick, an effective and affordable perimeter roach solution
  • HIT Flying Insect Killer integrated marketing campaigns wins Silver Effies 2016
  • Ranks #8 in Household Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016
  • Delightful range of home, car and bathroom air fresheners
  • aer pocket is a leading player in bathroom air fresheners, within 10 months of launch
  • Innovative gel format and consumer engagement aids sales and distribution ramp up
  • Hosts successful integrated marketing campaigns, extensive engagement through innovative media; special focus on e-commerce
  • Builds on its proposition of specialist care for woollens through insightful communication and campaigns
  • As part of the 'Ezee Hugs' initiative this winter, our team donated woollens washed with Ezee, to over 75,000 underprivileged
    school-going children in Delhi and the NCR
  • Ranks #9 in Fabric Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016