It has undoubtedly been a tough year for the industry. But these turbulent times are also a great opportunity to become more resilient and to invest in shaping the business for long-term success. We delivered a reasonably good performance and outperformed the sector due to four factors.
First, we remain focussed in areas where we have a competitive advantage. In difficult times, it is even more important to ensure that one does a few important things right. Our focus on a few categories in home and personal care, where we have leading positions, allowed us to hunker down to further strengthen our competitive position in these categories and gain share.
Second, we ensured that we continued to launch new products and back our innovations with competitive investments. Ultimately, the key measure of differentiation is the success rate of innovations. We maintained the rhythm in our innovations, despite the challenging environment. In fact, almost 40% of our incremental growth last year came from our new launches.
Third, we worked harder to engage with our dedicated team members. In challenging times, it becomes even more important to focus on motivating, rewarding and developing our team members. Our employee engagement scores improved significantly during this year. In our India business, our employee engagement scores would put us among the best employers, not just in India, but across Asia.
But what really drives outperformance is the great efforts that our team makes every single day. It may sound clichéd, but I truly believe that at the end of the day, what matters is superior execution. Our team members demonstrated a lot of grit, resilience and determination and ensured that we executed with tremendous agility.