• Largest Grade 1 quality soap in India (simply put: more soap in each soap)
• Godrej No. 1 offers you "Nature's way to beauty" with carefully chosen ingredients to make your skin naturally beautiful

• Increased innovations and strong brand presence in both urban and rural markets
• Launched Godrej No. 1 Lavender & Milk Cream this year, adding to an existing portfolio of 8 variants

• Built on the high-energy proposition of "alive is awesome", Cinthol inspires you to step out of the stale and embrace the fresh, the new
• With premium international fragrances and innovative designs, it is undoubtedly one of the most refreshing grooming experiences across soaps, deodorants, talcs and shower gels

• The fragrancing and cleansing choice of vibrant, young India
• Introduced an exciting new 360-degree campaign for Cinthol Cool soap

• Delightful, differentiated and efficacious range of products across the health, wellness and personal protection platforms
• Range comprises three hand washes, a hand sanitiser and a personal mosquito repellent spray - includes India's first instant foam hand wash and alcohol-free hand sanitiser with 8-hour germ protection

• Naturally derived ingredients and unique design-led and recyclable packaging

• India's largest selling hair colour, used by over 40 million satisfied users
• Innovative solutions include crème hair colour in a sachet, powder hair colour with a unique gel technology, and herbal hair colour, at unbelievably democratised prices

• Hosted successful integrated marketing campaigns, unique initiatives like extensive engagement with salons, barber training, innovative media and communication
• Godrej Expert Rich Crèwme Hair Colour launched a delightful "The best ever hair colour" campaign, on the heels of the popular "Oh my God!" campaign

Household Insecticides

Number 1 player across all formats in India

• Built on the promise of "protecting happy moments", Goodknight aims to delight consumers through a deep understanding of their needs
• Ranked number 1, among the Most Trusted Brands in Household Care in the "Economic Times - Brand Equity Most Trusted Brands Survey" this year

• Introduced a game-changing, innovative, paper-based mosquito repellent, Goodknight Fast Card at just rs 1 per card
• Goodknight Xpress, the new liquid vapouriser, is India's fastest and most powerful electric household insecticide product - 3x faster than other solutions

Household Insecticides

• Clear leader in the aerosols market, focussed on killing pests and offering great efficacy
• Innovating ways to make our products easy to use, safe and affordable to help every homemaker win the battle against pests
• Ranked 8th among the Most Trusted Brands in Household Care in the "Economic Times - Brand Equity Most Trusted Brands Survey" this year

• HIT Anti Roach Gel, an innovative non-messy gel-based product that attracts and kills cockroaches and is effective for up to 45 days, is a big success
• Digital campaign on "Kill Pests, Kill Diseases" is creating tremendous brand equity

Air Fresheners

Number 2 player in the car category within 20 months of launch

First branded player to introduce gel technology in the AC vent and non AC formats for cars

• Delightful range of home and car air fresheners
• Intuitive designs-aer click comes with a simple button to switch it on and off; aer twist makes itself at home in the cup-holder of a car

• Innovative new no-spill gel format and a musk.after.smoke variant introduced this year
• Created India's first-ever Twitter-sourced song #dontsmokebecause

Liquid Detergents

Leading liquid detergent player in India

• "Raahat - Ek Abhiyaan", our annual drive to encourage people to donate woollens, reached out to over 21,000 underprivileged school-going children in Delhi and the NCR