EXTENDING LEADERSHIP IN OUR
CORE CATEGORIES IN INDIA

PERSONAL CARE

  • Largest Grade 1 quality soap in India (simply put: more soap in each soap)
  • Godrej No. 1 offers you "Nature's way to beauty" with carefully chosen ingredients to make your skin naturally beautiful
  • Increased innovations and strong brand presence in both urban and rural markets
  • Launched Godrej No. 1 Lavender & Milk Cream this year, adding to an existing portfolio of 8 variants
  • Built on the high-energy proposition of "alive is awesome", Cinthol inspires you to step out of the stale and embrace the fresh, the new
  • With premium international fragrances and innovative designs, it is undoubtedly one of the most refreshing grooming experiences across soaps, deodorants, talcs and shower gels
  • The fragrancing and cleansing choice of vibrant, young India
  • Introduced an exciting new 360-degree campaign for Cinthol Cool soap
  • Delightful, differentiated and efficacious range of products across the health, wellness and personal protection platforms
  • Range comprises three hand washes, a hand sanitiser and a personal mosquito repellent spray - includes India's first instant foam hand wash and alcohol-free hand sanitiser with 8-hour germ protection
  • Naturally derived ingredients and unique design-led and recyclable packaging

HAIR CARE

  • India's largest selling hair colour, used by over 40 million satisfied users
  • Innovative solutions include crème hair colour in a sachet, powder hair colour with a unique gel technology, and herbal hair colour, at unbelievably democratised prices
  • Hosted successful integrated marketing campaigns, unique initiatives like extensive engagement with salons, barber training, innovative media and communication
  • Godrej Expert Rich Crèwme Hair Colour launched a delightful "The best ever hair colour" campaign, on the heels of the popular "Oh my God!" campaign

HOME CARE

Household Insecticides

Number 1 player across all formats in India

  • Built on the promise of "protecting happy moments", Good knight aims to delight consumers through a deep understanding of their needs
  • Ranked number 1, among the Most Trusted Brands in Household Care in the "Economic Times - Brand Equity Most Trusted Brands Survey" this year
  • Introduced a game-changing, innovative, paper-based mosquito repellent, Good knight Fast Card at just rs 1 per card
  • Good knight Xpress, the new liquid vapouriser, is India's fastest and most powerful electric household insecticide product - 3x faster than other solutions

Household Insecticides

  • Clear leader in the aerosols market, focussed on killing pests and offering great efficacy
  • Innovating ways to make our products easy to use, safe and affordable to help every homemaker win the battle against pests
  • Ranked 8th among the Most Trusted Brands in Household Care in the "Economic Times - Brand Equity Most Trusted Brands Survey" this year
  • HIT Anti Roach Gel, an innovative non-messy gel-based product that attracts and kills cockroaches and is effective for up to 45 days, is a big success
  • Digital campaign on "Kill Pests, Kill Diseases" is creating tremendous brand equity

Air Fresheners

Number 2 player in the car category within 20 months of launch

First branded player to introduce gel technology in the AC vent and non AC formats for cars

  • Delightful range of home and car air fresheners
  • Intuitive designs-aer click comes with a simple button to switch it on and off; aer twist makes itself at home in the cup-holder of a car
  • Innovative new no-spill gel format and a musk.after.smoke variant introduced this year
  • Created India's first-ever Twitter-sourced song #dontsmokebecause

Liquid Detergents

Leading liquid detergent player in India

  • "Raahat - Ek Abhiyaan", our annual drive to encourage people to donate woollens, reached out to over 21,000 underprivileged school-going children in Delhi and the NCR